Sports Performance
Stay at 100% with a formula that replaces the electrolytes lost in sweat – sodium, potassium, magnesium, calcium, and chloride.* #ThorneFor
Whether you're in the gym, at the office, or at home, performance is personal. Take action with Thorne. #ThorneFor
Rest, repair, and repeat.* Keep up with the competition when you choose Magnesium Bisglycinate, a recovery solution for those always on the move.* #ThorneFor
Stay at 100% with a formula that replaces the electrolytes lost in sweat – sodium, potassium, magnesium, calcium, and chloride.* #ThorneFor
At every stage of your game — preparation, performance, and recovery — Thorne optimizes your results.
During this campaign, Thorne didn't have a Creative Director, so I worked closely with the product managers on messaging and positioning for our new Daily Electrolytes.
To read the copy, click on the paid social static/videos and landing page link.
Find Your Way
Keep a clear head with Thorne, the solution for Karlie Kloss and millions of other working professionals like you. #FindYourWay
Your health is always worth the investment. #FindYourWay with Thorne, Karlie Kloss's brand of choice.
Get results with science-backed supplements from Thorne, the choice of 100+ professional sports teams. #FindYourWay
Keep a clear head with Thorne, the solution for Karlie Kloss and millions of other working professionals like you. #FindYourWay
No matter where you are on your health and wellness journey, Thorne can help you find your way to good health.
During development, Thorne was going through an internal transition. As a result, I took on additional project manager duties for any piece of the campaign that required copy.
To read the copy, click on the paid social static, links, and email icons.
Campaign Landing Page: Find Your Way
Article: Karlie Kloss Finds Her Way to Wellness With Thorne
"Top Performing Post" by new users in July 2024
Article: Find Your Way to Wellness With a Personalized Approach
Build to Last
Powerhouse greens for powerhouse players! Mix up your approach to good health with Thorne's Daily Greens Plus, a favorite of Dwyane Wade’s. #BuildToLast
Fuel your competitive spirit on rest days, during practice, and in overtime with Thorne's Build to Last Collection. Shop now. #BuildToLast
Can't sleep? Help reset your internal clock with Thorne's Melaton-3™, a product that helps balance circadian rhythms and enhance sleep.* #BuildToLast
Powerhouse greens for powerhouse players! Mix up your approach to good health with Thorne's Daily Greens Plus, a favorite of Dwyane Wade’s. #BuildToLast
With small steps and big strides, Dwyane Wade, star of Thorne's first global brand campaign, showed how Thorne helps him live a longer, healthier life.
I collaborated with our in-house creative team to write copy for BUCK's assets. The campaign outperformed leadership's goal, generating 317 million impressions.
To read the copy, click on the paid social static and boxstuffer icons.