40th Birthday
40 years of innovation and counting! Trust Thorne, the brand at the forefront of personalized health and wellness solutions. #onlyThorne
40 years of innovation and counting! Trust Thorne, the brand at the forefront of personalized health and wellness solutions. #onlyThorne
Founded in 1984, Thorne recently celebrated 40 years of business. To highlight the occasion, we created a campaign to thank our various audiences — health-care practitioners, professional athletes, and everyday optimizers — and offer them a discount.
To read the copy, click on the paid social static, article links, and boxstuffer.
Article: Thorne Celebrates 40 Years of Good Health
("Top Performing Post" by sessions in April 2024 with an engagement rate of 85%)
Personal Health Ecosystem
Leadership asked our team to conduct a few internal tests to support the development of Thorne's new AI tool. To do this, we put together two email journeys: one for Metabolic Health and the other for Gut Health.
Those who opted into the journeys received emails for six weeks. Emails provided educational content in the form of articles, recipes, and fast facts. In total, I worked on 21 emails for the Metabolic Health Optimizer Program.
Click on each of the images below to see the journey.
